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Alfredo Roa “el Máster”, in a red polo shirt, with the speaker towers and screens of the Miniteca Tridimensión set up outdoors behind him
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Photographs preserved in the CMTK Archive.

Figure · Hidden Figures

Alfredo Roa

The Máster of Tridimensión

At 14 he bought a secondhand miniteca called “la Garza” and rechristened it Tridimensión: the discjockey (now DJ) and businessman who turned his crew into “la universidad de las minitecas”.

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The boy who bought a miniteca

Alfredo Roa —known on the circuit as “el Máster”— founded Tridimensión in December 1978, when he was barely 14 years old. By his own account, he came into this world by chance: he was looking for a sound system for Christmas and found out that a man of Arab origin was selling a miniteca. The initial price was beyond his reach —he had only what his mother had given him— and he went home discouraged. Days later the seller turned up at his door: he needed to travel urgently and accepted a far smaller sum.

That rig was called “la Garza”, a name he did not like. As there were three friends, and Dimensión Latina was playing at the time, they rechristened it Tridimensión.

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Source consulted on July 10, 2026

70s · 80s · 90s · Minitecas · Disc jockey

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